This “Design of the Week” features Honda’s 2019 Honda Civic Type R!
Capturing the spirit of 60s-era racing cartoons, we’re speeding in with our Design of the Week: this retro-themed Honda shirt featuring the 2019 Honda Civic Type R.
For the past year, Excel has been working with Honda Auto and Honda Powersports to produce Officially Licensed Apparel available at dealerships across the country. With the success of our continuous stream of products like embroidered polo shirts, hats, and glassware, this Honda relationship kicked into high gear a few months ago with the introduction of the “Retro Series” t-shirts.
“Passionate fans of the makes and models of the classic Honda cars have really responded to these designs,” says David Fedor, Marketing Director of Excel Sportswear. “Sure, you can get a logo shirt in lots of different places, but where else can you find a shirt featuring a 1979 Prelude or a 1974 Civic RS? These are special, and the retro-styled designs make them even more fun to wear.”
When Honda was looking for a youth shirt to add to Excel’s line of products, the “Retro Series” theme fit the bill.
“We wanted something fun that a kid would wear, but with the right amount of nostalgia that would make it appealing to adults as well,” says Fedor of the shirt available in youth and adult sizes. “And putting the design on a ringer tee for the adult sizes adds to that throwback vibe, making the whole shirt extremely fun.”
The design, illustrated by Excel artist Eric Poole, features a youthful racer in a Honda jumpsuit, a beautiful red 2019 Honda Civic Type R, and the word “Honda” underscored with a checkered flag speeding by. While the shirt is an homage to racing cartoons of the 1960s, it is showcasing a modern vehicle.
“The Civic Type R is a fun drive,” explains Fedor. “It makes you feel like a kid again, the excitement of driving. Not that we’re advocating ‘speeding’ or ‘racing,'” he laughs. “It’s just that joy of the open road. We think this shirt captures that youthful freedom.”
Excel’s line of Honda and Honda Powersports shirts and apparel can be found at Honda dealerships nationwide.
“We supply these shirts directly to your local dealerships, so if they don’t carry them, let them know to call us!” urges Fedor. “You’ll want to see what we have coming up next!”
This “Design of the Week” features Honda’s 2019 Honda Civic Type R!
Capturing the spirit of 60s-era racing cartoons, we’re speeding in with our Design of the Week: this retro-themed Honda shirt featuring the 2019 Honda Civic Type R.
For the past year, Excel has been working with Honda Auto and Honda Powersports to produce Officially Licensed Apparel available at dealerships across the country. With the success of our continuous stream of products like embroidered polo shirts, hats, and glassware, this Honda relationship kicked into high gear a few months ago with the introduction of the “Retro Series” t-shirts.
“Passionate fans of the makes and models of the classic Honda cars have really responded to these designs,” says David Fedor, Marketing Director of Excel Sportswear. “Sure, you can get a logo shirt in lots of different places, but where else can you find a shirt featuring a 1979 Prelude or a 1974 Civic RS? These are special, and the retro-styled designs make them even more fun to wear.”
When Honda was looking for a youth shirt to add to Excel’s line of products, the “Retro Series” theme fit the bill.
“We wanted something fun that a kid would wear, but with the right amount of nostalgia that would make it appealing to adults as well,” says Fedor of the shirt available in youth and adult sizes. “And putting the design on a ringer tee for the adult sizes adds to that throwback vibe, making the whole shirt extremely fun.”
The design, illustrated by Excel artist Eric Poole, features a youthful racer in a Honda jumpsuit, a beautiful red 2019 Honda Civic Type R, and the word “Honda” underscored with a checkered flag speeding by. While the shirt is an homage to racing cartoons of the 1960s, it is showcasing a modern vehicle.
“The Civic Type R is a fun drive,” explains Fedor. “It makes you feel like a kid again, the excitement of driving. Not that we’re advocating ‘speeding’ or ‘racing,'” he laughs. “It’s just that joy of the open road. We think this shirt captures that youthful freedom.”
Excel’s line of Honda and Honda Powersports shirts and apparel can be found at Honda dealerships nationwide.
