This “Design of the Week” features EZ Livin’ Express!
Our Design of the Week is EZ Livin’ Express, high-end relocation specialists based out of Missouri. The company is actually a spinoff of Aslinger Auto Logistics, and both work closely with Terry’s Truck & Transport Trailer Sales. All three companies share space on the shirt design, as the family of companies work together because of their founder: Terry Aslinger.
Terry started Aslinger Auto in 1998, shortly after he graduated high school. “I started hauling cars to sales and to dealers at nineteen with just a pickup and edge trailer,” he says.
As the company grew and new segments of the transportation industry were tapped, Terry added the diversified companies to his arsenal, employing a team of drivers and office staff to work with him. “We’re unique because of the equipment we run, by the services we provide. We do a lot of high top vans and motor vehicles that will not fit on a normal car carrier.”
The uniqueness of his company and personality led Terry to Excel to help him create his unique shirt. The design features an illustration by Excel artist Richard Miller, based on a painting by Josh Rowan. Terry originally commissioned the painting to tie in his 1996 Peterbilt 379EXHD, his company mascot, and his family.
“Zippy the Turtle, our mascot, came to me in a dream,” explains Terry. “I was overstressed and at a crossroads, and I had a few dreams with turtles in them. I looked it up and was inspired more by the meaning of progress at a slow and steady pace.” The change in philosophy worked wonders for Terry.
“When I was a younger kid,” he continues, “I would always be rushed and in a hurry to hustle. Hustle and run. I’d see guys out on the interstate rolling slow in super nice trucks like they had not a care in the world and all day to get where they were going. That’s the guys you know made it.”
Terry embraced the concept so much that “Zippy” became his first tattoo. And soon he had a family of turtles on his arm that represents his whole family. This tattoo made its way into the commissioned painting, and therefore again in the shirt design along with another Easter Egg: a trucker angel.
“The stars represent my wife,” says Terry. Many truckers put faith in guardian angels who guide and protect them while on their journeys. “We may not always be side-by-side with my career choice, but she’s always with me and always has my back, looking out for me.”
Terry has put much work into personalizing his truck, “It has a lot of tributes to Missouri, my home state,” he shares. “My family and my business are also obviously tied into the build, a mural on the back, hand-painted Rt 66 logos on the floor, awesome hand-made door panels, and a visor with my wife’s picture on it.”
Terry enjoyed working with the Excel team to evolve the commissioned painting by Josh Rowan into something that would work on a t-shirt.
“Y’all were easy to work with, communicating well with my busy timeline. My favorite part was making the changes to match the changes made to the truck since the painting was done,” he says. “And on the front logo, we wanted an old school look to match my American theme, so we came up with a red, white, and blue pinstripe with Zippy.”
Through this collaborative process, Terry is delighted to have a t-shirt design as unique and personalized as his companies and their trucks.
You can connect with EZ Livin Express on Facebook and go on the road with Terry on Instagram.
This “Design of the Week” features EZ Livin’ Express!
Our Design of the Week is EZ Livin’ Express, high-end relocation specialists based out of Missouri. The company is actually a spinoff of Aslinger Auto Logistics, and both work closely with Terry’s Truck & Transport Trailer Sales. All three companies share space on the shirt design, as the family of companies work together because of their founder: Terry Aslinger.
Terry started Aslinger Auto in 1998, shortly after he graduated high school. “I started hauling cars to sales and to dealers at nineteen with just a pickup and edge trailer,” he says.
As the company grew and new segments of the transportation industry were tapped, Terry added the diversified companies to his arsenal, employing a team of drivers and office staff to work with him. “We’re unique because of the equipment we run, by the services we provide. We do a lot of high top vans and motor vehicles that will not fit on a normal car carrier.”
The uniqueness of his company and personality led Terry to Excel to help him create his unique shirt. The design features an illustration by Excel artist Richard Miller, based on a painting by Josh Rowan. Terry originally commissioned the painting to tie in his 1996 Peterbilt 379EXHD, his company mascot, and his family.
“Zippy the Turtle, our mascot, came to me in a dream,” explains Terry. “I was overstressed and at a crossroads, and I had a few dreams with turtles in them. I looked it up and was inspired more by the meaning of progress at a slow and steady pace.” The change in philosophy worked wonders for Terry.
“When I was a younger kid,” he continues, “I would always be rushed and in a hurry to hustle. Hustle and run. I’d see guys out on the interstate rolling slow in super nice trucks like they had not a care in the world and all day to get where they were going. That’s the guys you know made it.”
Terry embraced the concept so much that “Zippy” became his first tattoo. And soon he had a family of turtles on his arm that represents his whole family. This tattoo made its way into the commissioned painting, and therefore again in the shirt design along with another Easter Egg: a trucker angel.
“The stars represent my wife,” says Terry. Many truckers put faith in guardian angels who guide and protect them while on their journeys. “We may not always be side-by-side with my career choice, but she’s always with me and always has my back, looking out for me.”
Terry has put much work into personalizing his truck, “It has a lot of tributes to Missouri, my home state,” he shares. “My family and my business are also obviously tied into the build, a mural on the back, hand-painted Rt 66 logos on the floor, awesome hand-made door panels, and a visor with my wife’s picture on it.”
Terry enjoyed working with the Excel team to evolve the commissioned painting by Josh Rowan into something that would work on a t-shirt.
“Y’all were easy to work with, communicating well with my busy timeline. My favorite part was making the changes to match the changes made to the truck since the painting was done,” he says. “And on the front logo, we wanted an old school look to match my American theme, so we came up with a red, white, and blue pinstripe with Zippy.”
