This “Design of the Week” features Summer’s Best Ice Cream!

Excel Sportswear's Design of the week Summer's Best Ice Cream

Excel Sportswear's Design of the week Summer's Best Ice Cream

Excel Sportswear's Design of the week Summer's Best Ice Cream

Excel Sportswear's Design of the week Summer's Best Ice Cream

Ice cream shops opening for the summer is one of the most exciting times of the season, and we’re just as excited to feature Summer’s Best Ice Cream as our Design of the Week!

Located in Johnstown, NY, Summer’s Best Ice Cream offers soft serve and a fun selection of sundaes and cold treats. With 13 flavors of soft serve available at all times, Summer’s Best always has standards like chocolate, vanilla, orange, and their most popular: chocolate peanut butter. They also rotate in other flavors on a weekly basis, featuring favorites like strawberry, coffee, coconut, mint, pistachio, maple, pumpkin pie, and more.

“People love our Sundaes, too,” says Mark Hayes, who owns Summer’s Best with his wife, Diana. “There are so many to choose from, and along with the toppings and different flavors of our ice cream, there are literally hundreds of different ways to build sundaes.”

One look at the photos on their Facebook page will reinforce that fact, as Summer’s Best and their customers take turns sharing amazing photographs of their ice cream creations. With all the positive reviews and recommendations, another thing that sticks out is their family and a pet-friendly atmosphere. They even offer a Pup Cup for the pooches.

It’s fitting, then, that the name of this summer-only ice cream business, “Summer’s Best Ice Cream,” shares inspiration from the Hayes family dog, Summer.

“Summer has been a part of our family for 4 years now, and she is a character,” says Mark, “and she loves ice cream! We have not found any person or really any other animal that she doesn’t like.”

Summer has found herself into the logo of the business and now is featured very prominently on the t-shirts. The full-back design, illustrated by Excel artist Eric Poole, shows the pooch holding one of their signature soft serve ice cream cones.

And, much like the company’s variety of ice cream flavors, this run of shirts is being printed on a variety of colors. The design was tested on a few colors and sent for approval and selection, but Mark and his team couldn’t pick just one. “I am trying them all!” he boasts, just like a customer in front of the menu at his ice cream shop.

The shirts are available at their shop in cherry red, royal blue, dark heather grey, and heliconia pink. And in a fun twist (pun only slightly intended) in the way the shirt is printed, the variety of shirt colors has a noticeable effect on the design. The color of the dog collar changes, along with some of the shading, and the most fun change: Summer’s tongue.

“At first I thought it was strange, a dog with a blue tongue,” Mark laughs, “but then I figured ‘her tongue could be blue from eating ice cream’ and I started loving the idea.”

Summer’s Best Ice Cream is located at 24 Briggs Street in Johnstown, New York and is open afternoons and evenings through the summer.

Like their Facebook page to stay up to date with their rotating flavor selections. (Keep your eyes peeled for the Chocolate Peanut Butter twisted with Banana! YUM!)

This “Design of the Week” features Summer’s Best Ice Cream!

Ice cream shops opening for the summer is one of the most exciting times of the season, and we’re just as excited to feature Summer’s Best Ice Cream as our Design of the Week!

Located in Johnstown, NY, Summer’s Best Ice Cream offers soft serve and a fun selection of sundaes and cold treats. With 13 flavors of soft serve available at all times, Summer’s Best always has standards like chocolate, vanilla, orange, and their most popular: chocolate peanut butter. They also rotate in other flavors on a weekly basis, featuring favorites like strawberry, coffee, coconut, mint, pistachio, maple, pumpkin pie, and more.

“People love our Sundaes, too,” says Mark Hayes, who owns Summer’s Best with his wife, Diana. “There are so many to choose from, and along with the toppings and different flavors of our ice cream, there are literally hundreds of different ways to build sundaes.”

One look at the photos on their Facebook page will reinforce that fact, as Summer’s Best and their customers take turns sharing amazing photographs of their ice cream creations. With all the positive reviews and recommendations, another thing that sticks out is their family and a pet-friendly atmosphere. They even offer a Pup Cup for the pooches.

It’s fitting, then, that the name of this summer-only ice cream business, “Summer’s Best Ice Cream,” shares inspiration from the Hayes family dog, Summer.

“Summer has been a part of our family for 4 years now, and she is a character,” says Mark, “and she loves ice cream! We have not found any person or really any other animal that she doesn’t like.”

Excel Sportswear's Design of the week Summer's Best Ice Cream

Summer has found herself into the logo of the business and now is featured very prominently on the t-shirts. The full-back design, illustrated by Excel artist Eric Poole, shows the pooch holding one of their signature soft serve ice cream cones.

And, much like the company’s variety of ice cream flavors, this run of shirts is being printed on a variety of colors. The design was tested on a few colors and sent for approval and selection, but Mark and his team couldn’t pick just one. “I am trying them all!” he boasts, just like a customer in front of the menu at his ice cream shop.

Excel Sportswear's Design of the week Summer's Best Ice Cream

The shirts are available at their shop in cherry red, royal blue, dark heather grey, and heliconia pink. And in a fun twist (pun only slightly intended) in the way the shirt is printed, the variety of shirt colors has a noticeable effect on the design. The color of the dog collar changes, along with some of the shading, and the most fun change: Summer’s tongue.

“At first I thought it was strange, a dog with a blue tongue,” Mark laughs, “but then I figured ‘her tongue could be blue from eating ice cream’ and I started loving the idea.”

Excel Sportswear's Design of the week Summer's Best Ice Cream

Summer’s Best Ice Cream is located at 24 Briggs Street in Johnstown, New York and is open afternoons and evenings through the summer.

Like their Facebook page to stay up to date with their rotating flavor selections. (Keep your eyes peeled for the Chocolate Peanut Butter twisted with Banana! YUM!)

Excel Sportswear's Design of the week Summer's Best Ice Cream